So, today’s the last day for you to take advantage of an early-bird discount on a special opportunity to pick the brain of me and about thirty of my colleagues. Between us, we represent hundreds of family businesses and nonprofit organizations and together have written and produced more than a hundred thousands ads of all shapes, sizes, and media channels.
Twice a year we get together to eat, drink, be merry, and do some professional development. For our professional development, we don’t like to discuss things in theory. We prefer to raise the stakes to make us better… we prefer live ammunition…
So… we invite businesses and nonprofits to join us for a day of working on the messaging for their businesses… for your business or nonprofit… we partner up and work on uncovering your core message that will resonate most loudly and clearly and persuasively with your audience. We’ve been doing it for years for our clients, but twice a year, we come together to sharpen our skills. There’s no sales pitch. We do not solicit business. This is for us to work on our skills and enjoy each other’s company.
On Monday, February 26th, we’re doing so again in Austin, Texas, and we’d love for you to join us.
Follow instructions and you’ll leave Austin with these 3 things:
1: A document that clearly articulates the values and culture of your company.
Internally, this will be a tool for the recruitment, inspiration, and management of employees. Externally, it is an important tool for customer bonding.
2: A list of recurrent themes and phrases for which you and your company will become known.
You’ll use these on your website and on the telephone, in all your printed materials and in your emails, in conversations with customers, and most certainly in all your advertising.
3: A master ad script to launch it all.
This can be tweaked and used as a radio script, a direct-mail letter, an email, an online video script and/or as website copy. Message planning is what we’ll be doing together. What we won’t be doing is media planning.
Not a bad way to spend a day, huh?
Plus, we’ll feed you full of comfort foods and conversations capping it all off with a celebratory dinner that night. You’ll leave thinking you dreamt it all… except you’ll have those three powerful documents as proof, and you’ll go back home never looking at your business, your team, or your customers or donors the same way again.
Normally, a private day with me starts at about $5000, and to put my colleagues and I in a room together would cost you fifty times that much… but because, for us, it’s practice and professional development, and it’s also fun, if you register today, you can join us for $1000.
Normally it’s $1500… but using my coupon code TMIL250 and by registering by midnight CST and taking advantage of the early bird discount, you can save $500. It will be the best $1000 you spend on your business this year. Not. Even. Kidding. as my eight-year-old disclaimer daughter is fond of saying.
Monday, February 26th, on the truly breathtaking campus of Wizard Academy in the Texas Hill Country just south of Austin. Seriously… we’ll work, eat, and meet in a freaking tower that is straight out of your childhood imagination.
To learn more, simply visit adtalks.org From there you can register, but do so today – it’s the last day to take advantage of the early bird registration discount.
This will be the best $1000 and the most important day… you’ll invest in your business or nonprofit all year… and it will pay dividends… for years to come.
Not. Even. Kidding.
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